Project Background

The Secord Villas Development Project is a new purpose-built rental community located in the growing Secord neighbourhood of West Edmonton. Led by CGC (Chiniki Group of Companies), this thoughtfully planned development will deliver over 350 units of high-quality, multi-family housing designed for long-term rental stability.

Location & Accessbility

Where Community Meets Connectivity

Strategically positioned at the intersection of 104 Avenue (Stony Plain Road) and 231 Street, Secord Crossing benefits from excellent visibility and access. The site is adjacent to major transportation routes, including Highway 16A, Anthony Henday Drive, and Whitemud Drive, facilitating convenient connectivity for both residents and visitors.

Secord Neighbourhood Demographics

Meeting the Needs of a Growing West Edmonton

The Secord neighbourhood boasts a dynamic and family-oriented demographic profile:

29% of households are aged 30–39, nearly double the Edmonton average of 15%.
75% of households are married or common-law couples, compared to 54% citywide.
The area has a higher proportion of families with children.
Residents are generally more highly educated and financially stable.
Average household income: $122,820 vs. $90,340 in Edmonton.

These strong demographic indicators support continued demand for quality housing, retail, and community services in Secord.

Community Amenities

Comfort Nearby. Nature All Around. Convenience Built In.

More than just a development, Secord Villas is part of a vibrant, walkable neighbourhood designed to support comfort, connection, and quality of life:

Parks, green spaces, trails, schools and childcare facilities just minutes away — ideal for young families.
Everyday retail, grocery, and dining options conveniently located at Secord Crossing and nearby shopping hubs.
Easy access to transit and major roadways, including Anthony Henday Drive, for seamless connectivity to the rest of Edmonton.

The community’s design blends the quiet charm of suburban living with the accessibility of urban convenience, offering a practical and profitable rental product that appeals to long-term residents.

Project Timeline

Phased Rollout. Strategic Delivery. Ready to Build

Phase I: 64 Townhomes (128 Units Total):
Phase I launched with 64 3-bedroom townhomes, each including a legal secondary suite, totaling 128 rental units. Built to CMHC standards, these homes offer flexible, family-friendly living and strong rental potential. With approvals and servicing in place, Phase I established Secord Crossing as a high-quality, purpose-built rental community.

Phase II: 132 Townhomes (264 Units Total):
Phase II expands the community with 132 additional townhomes, each with a secondary suite, adding 264 more rental units. Fully approved and ready for development, this phase builds on early success and positions Secord Crossing as a major rental hub in West Edmonton.

This phased approach allows builders to move forward confidently, supported by a clear schedule, streamlined approvals, and a committed buyer.